Digital Marketing skills are in high demand especially post covid pandemic and with the increase in digitalization, digital marketing job as a fresher has seen a hike in the market.
According to the hiring trends report, organizations/ companies and startups are planning to hire more digital marketers both experienced and entry-level in 2023.
The best thing about digital marketing is that it is changing at a very fast pace. Startups, small-scale enterprises and medium-sized enterprises, travel agencies and every offline business are changing their way of doing business.
A fresher or a newbie in digital marketing can earn easily up to 25k a month, while an experienced digital marketer can earn up to 5 to 10 lakhs per annum
Here are the New Skills that Every Digital Marketer Should Know About.
How To Get A Digital Marketing Job As A Fresher
Tip 1: Gain Practical Experience in Digital Marketing through Internships
It will take some time in gaining experience in Facebook Ads and Google Ads. If you have a family member’s business offer them your skills, you need to invest some money to practice Google Ads and gain some personal experience to understand the concept of running the campaigns.
Learn everything, and keep learning. The digital marketing industry is all about knowledge.
Gaining experience in their field is a must for marketers and one should keep in mind that the practices in marketing are changing constantly and the person should be ready to adapt to changes if they want to find a online marketing job. What works today may not work tomorrow.
Tip 2: Start writing a Blog:
If you want to build your reputation as an expert marketer, you should start writing blogs even if you don’t have your blogs, you can write blogs as a guest blogger on websites that accept blogs from different bloggers.
With the help of the WordPress site, anyone can create a website with basic skills, whether technical or non-technical.
This will help you in practicing SEO, Social Media, Designing, and other marketing skills. A large amount of research done on any topic gives the starting point to writing a blog. Below are some reasons why one should start a blog.
The very first reason is that it’s free and is very low-cost if you are purchasing a domain. One should create mock campaigns if one doesn’t have experience in marketing campaigns. This will help in the showcase of the portfolio and resume.
Tip 3: Make a Strong LinkedIn Presence
The primary focus on Social Media should be LinkedIn. Make sure to complete your profile and receive recommendations as much as possible.
If you don’t have the experience, make sure to list as many community affiliations as possible along with volunteer experience. If you’ve recently graduated and received any academic awards, list those as well. Display any writing or marketing work in your portfolio if you have done any.
Tip 4: Apply for jobs actively
Job portals are filled with several digital marketing jobs and career opportunities for fresher.
Apply for jobs on various job portals even if you aren’t a suitable candidate. Marketing specialists and coordinator jobs do include entry-level marketing positions.
Whenever you apply for a job, make sure to include a personalized message in the cover letter section. This section highlights skills, qualifications, and interests in the role.
But when you apply to the top sites on job portals, watch out for spam and suspicious type of positions.
Tip 5: Build a Professional Network
If you have family businesses or friends who are in the business marketing world or they know someone who is, just ask for an introduction. If you get one, chances are that you are more likely to get a job by simply sending in your resume.
Make sure to attend as many community meetups and marketing conferences as you can. The more people you meet, the higher the chances of getting a personal brand visible or famous.
Tip 6: Digital marketing job as a fresher
When you’re first starting your professional career, you may look around and compare yourself to your peers – others with more experience than you, better grades, more internships, more connections – and you may feel discouraged.
Don’t fall into this trap. Start with an abundance mindset, realizing that thousands of opportunities are ripe for the taking. Step one is to get confident.
Tip 7. Prepare for your First Digital Marketing Interview
After acing your digital marketing courses, helping your connections build an online presence, and getting started as a freelancer, you’re now ready for the big leagues.
Incase, you are looking to learn Performance Marketing aka Google Ads check out our 7 Days of Google Ads Workshop
List of Jobs for Digital Marketing as a Fresher
If you are interested to get a job as a Digital Marketer you need to focus on a few parameters.
What are the Digital Marketing Job Requirements?
- Analyze digital data to draw key recommendations around website optimization
- Conduct social media audits to ensure best practices are being used
- Maintain digital dashboard of several different accounts
- Coordinate with sales team to create marketing campaigns
- Prepare emails to send out to customers
- Monitor key online marketing metrics to track the success
- Create and maintain online listings across e-commerce platforms
- Ensure that the brand message is consistent
How much salary to expect as a Digital Marketer as a Fresher?
Having read the article till here, you might be curious to know the digital marketing job salary.
On average, as a Fresher, you can earn between ₹3,54,000 to ₹4,50,000 which might sound low but this can be increased exponentially with more practical knowledge and experience.
The average salary that a Digital Marketing Manager withdraws is approximately ₹5,48,755 annually in India. Whereas, a Senior Digital marketing manager’s salary ranges between ₹7,09,800- ₹10 lakhs having over 5-9 years of experience in India.
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I hope the article was of some value and will help you find your first job as a Digital Marketer.
Thanks!
